Japan welcomed 3,266,800 international visitors in September 2025, a 13.7% increase compared to the same month last year. This figure marks the highest number ever recorded for September and the first time the country has surpassed 3 million visitors for the month.
From January to September 2025, the cumulative total reached 31,650,500 visitors, meaning Japan has surpassed 30 million inbound travelers faster than ever before.
Growth Despite Seasonal Slowdown and Typhoon Impact
September typically marks a quieter travel period following the summer school holiday season. However, Japan continued to attract strong inbound demand despite these seasonal trends and the impact of typhoons in East Asia, which temporarily affected flight operations.
Visitor growth was particularly driven by:
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East Asia: Significant increases from China and Taiwan
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Southeast Asia: Strong arrivals from Indonesia and India
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Europe & North America: Notable growth from the United States and Germany
These markets contributed to maintaining Japan’s robust tourism momentum throughout the early autumn season.
Record-Breaking Numbers Across Multiple Markets
Beyond East and Southeast Asia, the Middle East set a new all-time monthly record, while 18 markets — including Taiwan, the United States, and Germany — achieved their highest-ever September visitor numbers.
Outlook
Japan’s inbound tourism continues to expand steadily, supported by diverse source markets and global interest in Japanese culture, food, and seasonal attractions. With record-breaking growth through September, Japan is on track to achieve another historic year for tourism in 2025.
