Japan recorded 3,896,300 inbound visitors in October, marking a 17.6% increase compared to the same month last year. This figure surpasses the previous October record set in 2024 (3,312,193 visitors) by more than 580,000 people, setting a new all-time high for October.
Strong Demand Driven by Autumn Travel Season
October marks the beginning of Japan’s popular autumn foliage season, which traditionally attracts long-haul travelers from North America, Europe, Oceania, and the Middle East. This seasonal demand significantly contributed to the overall growth in inbound visitors.
In East Asia, travel demand was boosted by national holidays and long weekends. As a result:
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South Korea led growth within East Asia
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Indonesia saw notable increases within Southeast Asia
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The United States was the primary driver of growth from Western markets
These regions collectively elevated Japan’s inbound performance for the month.
Multiple Markets Hit Record Highs
Japan saw remarkable performance across global markets in October:
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5 markets, including Canada and Mexico, achieved their highest monthly totals ever recorded
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13 markets, including South Korea, Malaysia, Taiwan, and the United States, set new October records
Outlook: Continued Growth for Japan’s Tourism
With strong seasonal demand and increasing flight capacity, Japan continues to solidify its position as one of the world’s most attractive travel destinations. October’s record-breaking results highlight the sustained global interest in visiting Japan, especially during autumn—a peak season known for scenic foliage, cultural events, and ideal travel weather.
