Japan Sets New June Record with 3.38 Million International Visitors
Japan’s inbound tourism continues to break records, with 3,377,800 international travelers visiting the country in June 2025, representing a 7.6% increase compared to the same month last year. This figure sets a new all-time high for June, further solidifying Japan’s global appeal even during what is traditionally a quieter travel period.
First Half of 2025: Fastest Ever to Reach 20 Million Visitors
Cumulatively, 21,518,100 visitors arrived in Japan during the first six months of 2025. This represents an increase of over 3.7 million compared to the same period in 2024, making it the fastest half-year period in history to surpass the 20 million visitor mark.
June’s Growth Drivers
Although June falls between Japan’s spring travel rush and the summer holiday season, demand remained strong in several key markets, particularly where school holidays aligned with increased travel.
Notable growth regions include:
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East Asia: China and South Korea
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Southeast Asia: Singapore and India
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Western markets: United States and Germany
The United States achieved its highest-ever monthly visitor total, while 15 markets, including South Korea, Taiwan, and Singapore, recorded their best-ever June figures.
Looking Ahead
With a strong first half of the year, Japan is well on track for another record-breaking year in inbound tourism. The momentum, fueled by strategic international promotion, expanding flight routes, and diverse seasonal attractions, positions Japan as a top global destination for travelers throughout the year.
As the summer holiday season begins, the tourism industry anticipates continued high levels of interest, particularly from long-haul markets and return visitors eager to explore beyond the big cities.
